- WP Plugins
- Yith
Wishlist: The #1 Tool for Your E‑Commerce Store
A wishlist is one of the most powerful tools an online store can have. It helps you understand customer preferences, enhances the shopping experience, and significantly boosts conversions.
The numbers speak for themselves: around 7 out of 10 visitors browse products, choose a few they like, and then postpone the purchase for later. On average, a customer will view a product two or three times before finally adding it to the cart. If they can't quickly find that product again, the outcome is predictable—lost customers and lost sales.
YITH WooCommerce Wishlist solves this problem by allowing customers to save products they love and want to buy later. When they return to your store, they can instantly access their wishlist, check price updates, product availability, sizes, colors, and move straight to checkout. They can even share their wishlist with friends and family—perfect for birthdays or special occasions
Want to take conversions even further? You can create personalized, targeted email campaigns. For example, send a 10% discount coupon to users who have a specific product saved in their wishlist. This alone makes YITH WooCommerce Wishlist a must‑have for any serious online store.
Just to give you an idea of its popularity: YITH WooCommerce Wishlist is the most widely used wishlist plugin, with close to one million active installations. It's built with care and packed with features—try it out and see the difference for yourself.
